When it comes to representing your brand, color plays an important role. Chances are you’ve probably already chosen the one or two main colors that will be incorporated into your company logo/brand. It’s important to note the kinds of emotions/feelings your chosen color will provoke in consumers this is called the psychology of colors. Take a look at the color chart and find your color:
Some colors when used in excess can come off a little strong. If you’re fearful of your promotional merchandise being too harsh of a color, try putting your colored logo on a white or black item instead. This is a good way to keep your products looking clean and higher-end, but also still having the pop of color from your logo.
What does your logo’s color say about your brand?
