Project: Nestle Waters was launching “Resource” a new brand of water that combines 100% natural spring water and naturally occurring electrolytes, in a bottle made with 50% recycled plastic. This product is marketed towards a health and fitness conscious demographic group while maintaining it’s natural and eco consciousness.
Solution: Ryan Partnership along with All-Ways Advertising, worked together to develop custom merchandise that would be new and exciting and would fit the criteria. We integrated items that are commonly used in fitness with elements of their logo to provide custom patterned yoga socks. Elastic hair ties were also developed for their brand launch.
